Real sites for real businesses
Every project starts with strategy. These aren't just pretty pages - they're business tools designed to convert.
Authority Site / Healthcare Professional
fiorellard.com
The Challenge
Fiorella DiCarlo, a Registered Dietitian, needed a professional authority site that would showcase her media features, explain her services, and create a doctor referral funnel - all while positioning her as a thought leader in GLP-1 nutrition and menopause wellness.
The Solution
Built a multi-page authority site with strategic page architecture: a media features section for credibility, dedicated service pages for each vertical, a doctor referral page (/refer) designed as a lead capture funnel, and integrated interactive tools. Every page was designed with a specific conversion goal in mind.
Key Features
- Media features section for social proof
- Doctor referral funnel with lead capture
- Service-specific landing pages
- Integrated interactive tools
- SEO-optimized for healthcare keywords
- Mobile-responsive across all devices
Ecommerce
Cheery Charms
The Challenge
Cheery Charms needed an ecommerce site for kids' bracelets that was fun, colorful, and - most importantly - optimized for checkout conversion. The target audience is parents buying gifts, so the purchase flow needed to be fast and frictionless.
The Solution
Built a clean ecommerce experience with Stripe checkout integration, product galleries with quick-add functionality, and a streamlined cart-to-checkout flow. The design balances a playful, kid-friendly aesthetic with serious conversion optimization.
Key Features
- Stripe checkout integration
- Optimized product pages
- Streamlined cart-to-checkout flow
- Kid-friendly but conversion-focused design
- Mobile-first shopping experience
- Fast page loads for lower bounce rates
More case studies coming soon. Every project adds to the portfolio.
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