Real sites for real businesses
Every project starts with strategy. These aren't just pretty pages - they're business tools designed to convert.
A mix of real client work and sample builds. Demo builds are labeled. They show what's possible for a given industry - not fabricated engagements.
Authority Site / Healthcare Professional
fiorellard.com
The Challenge
Fiorella DiCarlo, a Registered Dietitian, needed a professional authority site that would showcase her media features, explain her services, and create a doctor referral funnel - all while positioning her as a thought leader in GLP-1 nutrition and menopause wellness.
The Solution
Built a multi-page authority site with strategic page architecture: a media features section for credibility, dedicated service pages for each vertical, a doctor referral page (/refer) designed as a lead capture funnel, and integrated interactive tools. Every page was designed with a specific conversion goal in mind.
Key Features
- Media features section for social proof
- Doctor referral funnel with lead capture
- Service-specific landing pages
- Integrated interactive tools
- SEO-optimized for healthcare keywords
- Mobile-responsive across all devices
Sample Build / Medical Practice
Demo build - not a real clientClearview Dermatology
The Challenge
A sample build showing what an independent dermatology practice can get. Demonstrates how to differentiate from hospital-system clinics for local search, convert visitors into bookings, and clearly separate medical and cosmetic service lines without feeling corporate. Not a real client - built as a preview for practices considering a custom site.
The Solution
Clean, calm authority design built around a sage palette that signals medical trust without feeling sterile. Separate service pages for medical vs cosmetic dermatology, patient testimonial layout, a frictionless contact/booking flow, and local SEO structure ready to target a specific metro market.
Key Features
- Service architecture split by care type
- Booking-focused CTA structure
- Patient testimonial layout
- Local SEO-ready structure
- Mobile-first responsive layout
- Fast page loads on Vercel
Sample Build / Local Service Business
Demo build - not a real clientSummit Physical Therapy
The Challenge
A sample build showing what an independent physical therapy practice can get. Demonstrates how to compete with larger chain clinics for online visibility, communicate clinical credibility, and make booking the obvious next step on every page. Not a real client - built as a preview for practices considering a custom site.
The Solution
Bold navy-and-orange design that stands out from generic healthcare templates. Evidence-based messaging positioned against the chain-clinic norm, dedicated service pages for each treatment area, and a hero-level booking CTA that repeats throughout the site so no page is a dead end.
Key Features
- Conversion-driven hero and page structure
- Dedicated service pages per treatment area
- Clinical credibility signals throughout
- Local SEO-ready structure
- Booking CTA repeated on every page
- Mobile-responsive across all breakpoints
More case studies coming soon. Every project adds to the portfolio.
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